Sales playbook

How to sell software to youth sports clubs

Youth sports clubs are run mostly by volunteers with limited time, a board to answer to and families who notice every change. Selling them software works best when you understand how they decide and when they have room to change. This guide is written for sales partners and independent reps, including anyone considering the Play 2 Earn Sports Territory Partner pilot.

On this page
  1. Who decides
  2. When clubs change tools
  3. What clubs worry about
  4. A demo that helps
  5. After they say yes
  6. Mistakes to avoid
  7. Questions

Who decides

At most community clubs, software is a board decision prompted by one or two people who feel the pain:

  • Registrar: lives with registration forms, waivers and payment follow-ups.
  • Treasurer: cares about fees, reconciliation and refunds.
  • Scheduler or technical director: builds practice and game schedules.
  • President: wants fewer complaints and a decision the board will accept.

Find the person who feels the pain first. They will carry the idea to the board.

When clubs change tools

Clubs rarely switch in the middle of a season. The window is usually a few months before registration opens for the next season, when the board is planning. Learn the registration calendar for each sport in your area and work backwards.

What clubs worry about

  • Families' experience: will parents find it easy to register and pay?
  • Moving their data: rosters, past players and schedules.
  • Cost to families or the club: be exact. On Play 2 Earn Sports, the club chooses whether to cover the per-player platform fee or pass it on to families.
  • Volunteer turnover: will next year's volunteers be able to use it?
  • Safety: how coaches message minors, and who can see players' details.

A demo that helps

  1. Ask what went wrong last registration and last schedule change.
  2. Show only the parts that fix those problems.
  3. Walk through how a family registers and pays, and how a schedule change reaches them.
  4. Show how teams find friendlies and scrimmages in Next Play, if that matters to them.
  5. Agree a next step: a board slot, a trial program, or a date to open registration.

After they say yes

Help them set up their first program and test it before families see it. Check in when registration opens, and again before the next season. Clubs that run smoothly tend to stay, and in a seasonal commission model, staying is what pays you each season.

Mistakes to avoid

  • Promising features or prices you haven't confirmed. Product claims come from Play 2 Earn Sports.
  • Collecting player or family information yourself. Partners don't need it and shouldn't hold it.
  • Pressing a club to switch mid-season.
  • Claiming a club that a colleague or Play 2 Earn Sports already works with. Existing customers are reserved.

Questions

How long does it take a club to decide?

It varies with the club's calendar and board. Plan for weeks to months, timed to the next registration window.

Do I need to be technical?

No, but you should be comfortable doing a live demo and answering setup questions. Product support comes from Play 2 Earn Sports.

Know your local sports scene?

See how the proposed Territory Partner pilot works, run your own numbers, and tell us about your area.

Territory Partner Program